Graphic Design – Website Design – Search Engine Optimization

Have you had a website and you went to Google, MSN (now called Bing), or Yahoo and you couldn’t find your own website. When I consult with a company that wants better search engine rankings I can look at a site within a few seconds and notice why they aren’t pulled up. There are numerous reasons but the most basic reason is that most people don’t search for your company or organization by the name of your company. When was the last time you opened up the Yellow Pages? You will notice that the phone book lists the companies by a category or in website lingo a keyword. Every company is defined by a set of keywords and or phrases and often to many times, most website companies are not search engine gurus. More times than not they list the name of your company in the meta title which is seen at the top of your internet browser. Again, there are many reasons why but this is one of the most basic ones. Open the home page of your website and look at the very top and notice if it names your company, if so you may want to inquire on how to change that information.

Thank you,

Will Wilkinson