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How are SEO and Local SEO Different?

Search engine optimization (SEO) and local SEO are vital strategies you can use to benefit your business. Whether you have a physical location or are solely online, these tactics can help promote your products and services while driving potential customers to your website. However, the difference between local SEO and national SEO is important to understand before you start.

When it comes to SEO, the primary distinctions between national SEO and local SEO lie in their strategies for targeting different audiences. Businesses may opt for either type of optimization depending on their particular needs and objectives.

The Difference Between Local SEO and National SEO

1. What is National SEO?

If you're trying to determine how to rank on Google, you'll see two types of SEO in use: local and national. Which type you opt for depends on several factors such as your target audience and what kind of business you have.

National SEO is ideal for larger businesses that provide services or sell goods nationwide or even worldwide. While this method may be more costly and time-consuming than local SEO, it can help you expand your customer base and boost revenue.

No matter the case, it's essential to create a strategy you can adhere to consistently. This will enable you to evaluate how successful your efforts have been and make necessary adjustments as needed.

2. What is Local SEO?

On the other hand, businesses operating in physical locations or working with customers within a certain service area will reap the rewards of investing in local SEO. Doing so will boost website visitors and build brand trust through improved ranking on Google searches.

Local SEO differs from national SEO in that it is aimed at reaching a focused geographic region. As such, local SEO may be more suitable for businesses looking to increase foot traffic (or website visits) from customers within their immediate vicinity. It helps you connect directly with your audience and draw them to your website, potentially leading to long-term growth.

Local search has become more crucial as mobile phones make it easy for people to locate services or products close by. Displaying results that are close by helps build relationships with searchers and may lead to future purchases.

3. One Way to Use Local SEO

When performing SEO, it is essential to write content focusing on a particular city. This technique is one of the most effective ways for getting your business noticed. Targeting a specific city offers the greatest advantage when it comes to results and leads, as using a larger area may not provide as many choices. This is especially true if your product or service is only available in certain cities.

To maximize the potential of this strategy, create city pages that are visually appealing and feature photos from the targeted city. Furthermore, they must have optimized content with a unique description of the business, its services and products.

Make your city page stand out by including personal stories and unique aspects of the town that matter to residents. Connecting with local events and neighborhoods may also improve your search engine ranking.

4. One Way to Use National SEO

Conducting SEO with a specific industry in mind is an effective way to boost your search engine visibility nationally. Additionally, creating content that appeals to the broader needs of your audience makes it simpler for them to discover and convert. Long-tail key phrases will be key as you write content, but you'll need to keep city-based terms out of your focus keywords.

Call Interactive ID Today

No matter the size of your company, whether a local service provider or an expansive national operation with offices throughout America, it's critical to take into account the individual needs of your target market when performing SEO. Doing so can make all the difference in having an effective campaign or one that doesn't produce results. We can help – so give us a call today!