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5 Reasons Why Every Business Needs an Updated Website

A website can make or break your business fast, which creates high stakes. An accessible, impressive, and detailed site draws in engaged visitors and encourages them to become returning clients. On the other hand, a poorly created website can drive away vital internet traffic. This can potentially hurt the sales and reputation of your business. Let’s face it: websites truly matter to any business – big or small.  That’s the main reason why every business needs an updated website.

8 Ways to Improve Your Google Search Ranking

If your website is failing to receive the online spotlight, it’s time to invest in quality Search Engine Optimization (SEO) services. SEO stands for search engine optimization. It’s a strategy that, when carried out properly, can skyrocket your website rankings on search engines such as Google. In order to grow your organic traffic on Google, you need to understand SEO. SEO takes into account factors such as page performance, backlinks, content quality, and mobile-friendliness when the algorithm decides where to rank your website in the results of a search query. But, how do you meet the right criteria to be ranked well on Google? In addition, what are some ways to improve your Google Search Ranking? Keep reading to find out below.

How Do Google Reviews Help Your Business?

When you search for a business near you – restaurant, plumber, electrician, or one of the plethora of services you need, you undoubtedly notice one crucial element: their reviews. It's nearly impossible to Google a business without seeing its review star rating. But as a business owner, you may wonder how these reviews can actually benefit you. How exactly do Google reviews help your business and impact your bottom line? 

How are SEO and Local SEO Different?

Search engine optimization (SEO) and local SEO are vital strategies you can use to benefit your business. Whether you have a physical location or are solely online, these tactics can help promote your products and services while driving potential customers to your website. However, the difference between local SEO and national SEO is important to understand before you start.

What is a Mission Statement (and Why Do You Need One)?

When you start a new business, the first thing you have to think about is your mission statement. However, you'll have a crucial question to figure out the answer to: What is a mission statement, anyways? We'll intend to answer that question with this article.
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