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How to Get More Website Visitors

February 26, 2021

Ever wondered how to attract more visitors to your website? If you’re like most business owners, your website’s success determines whether customers choose you or not. For that reason, you’re always searching for how to get more website visitors.

You’ll be happy to know that you’re in good company. With the way business works, every one of your competitors is thinking the same things – about the same challenge. It seems like a no-brainer: get more website traffic, add more to your bottom line. However, getting more visitors may be easy in theory, but harder in practice. So, how can you approach this obstacle?

Simple. You need quality Search Engine Optimization (SEO).

With proper SEO, your website moves higher in organic search results. In addition to paid search ads, you can gain traffic when people search for the service you provide. These SEO practices work equally well in Google, Bing, or any other search engine. Keep reading to discover more about . . .

How to Get More Website Visitors: 4 Effective Strategies

If you follow the steps in this short list, your company will benefit. In addition, your website will draw more traffic, resulting in an increase in leads and higher Return on Investment (ROI).

1. Create Targeted Content

You need to draw people by writing about their interests. For example, a plumbing company will write about common plumbing issues, offering fixes, and always recommending the help of a professional. Your target customer is someone who might have just enough ability to fix a problem – with way too much time and effort. Either that, or they have enough skill to get themselves in serious trouble.

They’re looking for how to fix a problem, but really need a reason (or an excuse) to hire you. 

Write to address:

  • Their pain points
  • Description of the issue at hand
  • The exact phrase they’re searching for (target keyphrase)
  • The steps they should take

Then, promote your content using your social media accounts and email newsletter. The more traffic you can get through link clicks, the higher your site will rank in search engines.

2. Pay for Search Advertising

Paid ads are the quickest source of website traffic. Buy ads, get visitors. However, there’s an art to it. If your ad is written poorly or directed to the wrong search results, your traffic will be very low quality. As a result, you’ll pay more for each actual conversion you get.

You can run paid ads on:

  • Search engines like Google and Bing
  • Social media sites like Facebook and LinkedIn
  • Banner displays served to websites in your customers’ area of interest

The best strategy is to include ads in each type of service. However, once you find out which source leads to the best results and the highest ROI, you can funnel all your resources in that direction. This is where a paid search manager can become your best friend. With integrated management of your ad spend, you can not only run successful ads, but generate enough extra income to increase your ad budget and even grow your business.

3. Invest in SEO

SEO falls into 2 main categories. They are:

1. On-page SEO

Following best practices for on-page SEO will go farther than anything else to bring in organic (non-paid) website traffic. SEO makes your page rank higher in search engines so people find it as soon as they search. 

SEO encompasses on-page elements like:

  • Page title
  • Heading text
  • Target keyphrases in content
  • Meta description
  • Image alt text
  • URL

2. Technical SEO

Technical SEO is all about how your website is set up. It’ll include factors like site loading speed, image sizes, search engine indexing, crawling, and others.

There are other (even more technical) aspects of SEO. Just to throw them out there, you need to consider:

  • Fixing broken links
  • Setting appropriate redirects
  • Making an XML sitemap
  • Javascript efficiency
  • Giving your H1 and other heading tags proper order

4. Acquire Credible Backlinks

This one’s short and sweet. The more links are pointing to your site from quality websites, the more authority you’ll have in the eyes of search engines. Going back to plumbing, an example of a quality backlink would be if a how-to website linked to your article from one of theirs. You gain authority and can rank higher in search as a result. In addition, you could get referral traffic from readers of that website’s article.

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Combining content writing, search ads, SEO, and backlinks is your golden ticket. However, it’s easier said than done. In order to get more website visitors, your strategy must be consistent. Not only that, but you also need to build on it continually.

Thankfully, there’s good news. You’re not the only one who struggles to get more website visitors. There’s help, and often the best solution is to just do something. If you do, you’ll be better off than 90% of your competitors. True, we just made up that 90% statistic. But the rest of this article can be developed into an actionable plan to promote your business beyond your current reach. 

For help getting more website visitors (or for a new site altogether), call Interactive ID today. We’re ready to help and our experience is that local businesses often benefit the most from simple, consistent SEO. Call us today at (888) 623-1891 or fill out our online form today.