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What’s the Difference Between Boosted Posts and Ads?

In our last post[blog/why-is-my-companys-ad-not-showing-in-my-facebook-feed.html], we mentioned that Facebook boosted posts are different from “ads” because they’re not focused and optimized in the same way. However, we didn’t spend much time on the difference between boosted posts and ads. With this post, we hope to explain more about how boosted posts and ads differ. In addition, we’d like to give you a few criteria to use when deciding which to choose for your business. Keep reading to take the guesswork out of Facebook post promotion.

Why Is My Company’s Ad Not Showing in My Facebook Feed?

We recently had a client send us a few images of competitor company ads he was seeing in his Facebook feed. Naturally, he was concerned and wanted to know why his company wasn’t showing at the top. After answering, we realized that it’s a common question. “Why is my company’s ad not showing at the top of my Facebook feed?” Keep reading for our analysis.

Does My Business Need to Be on Yelp?

Yelp is a platform that gives consumers insight into the experience others have had at local businesses. They can see pictures, read reviews, get location information. For that reason, millions of people trust it when they’re looking for a new place to eat or stay. However, Yelp is more complex than a simple review platform. You can also use Yelp for Business Owners like a social media account – interact with customers and publish targeted ads.That’s why businesses of all types have listed on Yelp, hoping to gain more customers. However, you may be asking: “does my business need to be on Yelp … really?”

How Content Writing Helps Make Your Ads More Effective

Have you discovered that Google or Facebook ads are more expensive than you’d like? Do you feel the cost-per-click is too high to justify the value of those clicks? Or, are you finding that visitors who do click are leaving your site too quickly? The culprit may not be your ads at all. Rather, the problem may rest with the web page your ads lead to. Poor site content can make effective ads seem misleading or – even worse – annoying. But good site content can make a world of difference. That’s just one way how content writing helps make your ads more effective.

Interactive ID, Inc. Announced as a 2021 Local Excellence Award Winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. 
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