In our last
post[blog/why-is-my-companys-ad-not-showing-in-my-facebook-feed.html],
we mentioned that Facebook boosted posts are different from
“ads” because they’re not focused and optimized in the
same way. However, we didn’t spend much time on the
difference between boosted posts and ads. With this post, we
hope to explain more about how boosted posts and ads differ.
In addition, we’d like to give you a few criteria to use
when deciding which to choose for your business. Keep
reading to take the guesswork out of Facebook post
promotion.
We recently had a client send us a few images of competitor
company ads he was seeing in his Facebook feed. Naturally,
he was concerned and wanted to know why his company wasn’t
showing at the top. After answering, we realized that it’s
a common question. “Why is my company’s ad not showing
at the top of my Facebook feed?” Keep reading for our
analysis.
Yelp is a platform that gives consumers insight into the
experience others have had at local businesses. They can see
pictures, read reviews, get location information. For that
reason, millions of people trust it when they’re looking
for a new place to eat or stay. However, Yelp is more
complex than a simple review platform. You can also use Yelp
for Business Owners like a social media account – interact
with customers and publish targeted ads.That’s why
businesses of all types have listed on Yelp, hoping to gain
more customers. However, you may be asking: “does my
business need to be on Yelp … really?”
Have you discovered that Google or Facebook ads are more
expensive than you’d like? Do you feel the cost-per-click
is too high to justify the value of those clicks? Or, are
you finding that visitors who do click are leaving your site
too quickly? The culprit may not be your ads at all. Rather,
the problem may rest with the web page your ads lead to.
Poor site content can make effective ads seem misleading or
– even worse – annoying. But good site content can make
a world of difference. That’s just one way how content
writing helps make your ads more effective.
For more than a decade, UpCity’s mission has been—and
continues to be—to help businesses find B2B service
providers they can trust. The UpCity Recommendability Rating
was developed to determine a service provider’s
credibility and recommendability, giving UpCity the
confidence to recommend them to the more than 1.5 million
businesses that visit their site.
