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Why Does Branding Matter for Small Businesses?

Branding is one of the most important aspects of running a business. Unfortunately, many small businesses overlook this, as they consider themselves as only a business rather than a brand. In the business industry, “brands” are considered to be large, corporate companies with million-dollar revenues. Any business can become a brand, and it’s crucial for small businesses to take advantage of this opportunity in order to reap its many benefits. Here are 5 reasons why branding matters for small businesses.

Maximizing Search Phrases for Your Website

SEO is a competition between your business and every other relative company in your specific industry. In the eyes of internet users, it’s a search result ranking that sets a business apart from the others. The higher up your website ranks on Google, the more trustworthy and reliable your audience sees you. This means your audience is far more likely to purchase your products or services – all because of a search result ranking. SEO may seem like a time consuming, complicated business asset to keep up with. The easiest way to invest in a well-functioning SEO strategy is to focus on keywords and search phrases your website can rank for. Here are 5 tips for maximizing search phrases for your website.

Discovering the Importance of Long-Tail Keywords

Many business owners don’t realize how useful long-tail keywords can be for their website’s search ranking. Long-tail keywords are a large (but not often used) part of SEO and incorporating this tool into your company’s SEO strategy can make all the difference when it comes to ranking high and pulling in revenue.

How to Use Social Media to Promote Your Company

As a business owner, you know how difficult it can be to promote your company online with social media. Luckily, there are a few specific ways to help you get started on your journey. Knowing how to use social media to promote your company online doesn’t take an advanced degree.

Improve Your Results With A/B Testing

Want to improve your marketing? One of the easiest ways is through A/B testing. This is a simple way that anyone can see on-going increases in the effectiveness of any marketing campaign. We all know that we want to see results from our advertising efforts. And we can spend a lot of time trying to understand the psychology of those we’re trying to market to. However, while understanding the thinking and the needs of prospective clients is still obviously important, the era of Big Data is increasing our ability to understand what encourages potential clients to do business with us. We can improve your results with A/B testing. It helps grow your ability to communicate with your clients in the most effective way.
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