As a business owner, you know how difficult it can be to
promote your company online with social media. Luckily,
there are a few specific ways to help you get started on
your journey. Knowing how to use social media to promote
your company online doesn’t take an advanced degree.
Want to improve your marketing? One of the easiest ways is
through A/B testing. This is a simple way that anyone can
see on-going increases in the effectiveness of any marketing
campaign. We all know that we want to see results from our
advertising efforts. And we can spend a lot of time trying
to understand the psychology of those we’re trying to
market to. However, while understanding the thinking and the
needs of prospective clients is still obviously important,
the era of Big Data is increasing our ability to understand
what encourages potential clients to do business with us. We
can improve your results with A/B testing. It helps grow
your ability to communicate with your clients in the most
effective way.
In our last
post[blog/why-is-my-companys-ad-not-showing-in-my-facebook-feed.html],
we mentioned that Facebook boosted posts are different from
“ads” because they’re not focused and optimized in the
same way. However, we didn’t spend much time on the
difference between boosted posts and ads. With this post, we
hope to explain more about how boosted posts and ads differ.
In addition, we’d like to give you a few criteria to use
when deciding which to choose for your business. Keep
reading to take the guesswork out of Facebook post
promotion.
We recently had a client send us a few images of competitor
company ads he was seeing in his Facebook feed. Naturally,
he was concerned and wanted to know why his company wasn’t
showing at the top. After answering, we realized that it’s
a common question. “Why is my company’s ad not showing
at the top of my Facebook feed?” Keep reading for our
analysis.
Yelp is a platform that gives consumers insight into the
experience others have had at local businesses. They can see
pictures, read reviews, get location information. For that
reason, millions of people trust it when they’re looking
for a new place to eat or stay. However, Yelp is more
complex than a simple review platform. You can also use Yelp
for Business Owners like a social media account – interact
with customers and publish targeted ads.That’s why
businesses of all types have listed on Yelp, hoping to gain
more customers. However, you may be asking: “does my
business need to be on Yelp … really?”
