Have you discovered that Google or Facebook ads are more
expensive than you’d like? Do you feel the cost-per-click
is too high to justify the value of those clicks? Or, are
you finding that visitors who do click are leaving your site
too quickly? The culprit may not be your ads at all. Rather,
the problem may rest with the web page your ads lead to.
Poor site content can make effective ads seem misleading or
– even worse – annoying. But good site content can make
a world of difference. That’s just one way how content
writing helps make your ads more effective.
For more than a decade, UpCity’s mission has been—and
continues to be—to help businesses find B2B service
providers they can trust. The UpCity Recommendability Rating
was developed to determine a service provider’s
credibility and recommendability, giving UpCity the
confidence to recommend them to the more than 1.5 million
businesses that visit their site.
As a business owner, you’re probably already aware that
your website is a valuable part of your sales chain. You may
also already know that Search Engine Optimization (SEO) is a
huge factor in your website’s value. However, if you’re
like most people, you’re not quite sure all that goes into
SEO. Things like page load time, technical SEO, content,
crawling, indexing … and link building. But wait
– what’s that? And why is link building so important?
How can it help improve your website rankings?
Ever wondered how to attract more visitors to your website?
If you’re like most business owners, your website’s
success determines whether customers choose you or not. For
that reason, you’re always searching for how to get more
Have you ever been part of building a new website? Or, has
your company gotten a new website built since you’ve been
there? If so, you know that it can be a large task – and
it seem like the work’s not done once the website goes
live. But it needed to be done, so it was a job worth doing.
However, now that it’s live, how often should you update
your website? That can be a more difficult question to find
the answer for.