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How Content Writing Helps Make Your Ads More Effective

Have you discovered that Google or Facebook ads are more expensive than you’d like? Do you feel the cost-per-click is too high to justify the value of those clicks? Or, are you finding that visitors who do click are leaving your site too quickly? The culprit may not be your ads at all. Rather, the problem may rest with the web page your ads lead to. Poor site content can make effective ads seem misleading or – even worse – annoying. But good site content can make a world of difference. That’s just one way how content writing helps make your ads more effective.

Interactive ID, Inc. Announced as a 2021 Local Excellence Award Winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. 

Why is Link Building So Important to Improve Website Rankings?

As a business owner, you’re probably already aware that your website is a valuable part of your sales chain. You may also already know that Search Engine Optimization (SEO) is a huge factor in your website’s value. However, if you’re like most people, you’re not quite sure all that goes into SEO. Things like page load time, technical SEO, content, crawling, indexing … and link building. But wait – what’s that? And why is link building so important? How can it help improve your website rankings?

How to Get More Website Visitors

Ever wondered how to attract more visitors to your website? If you’re like most business owners, your website’s success determines whether customers choose you or not. For that reason, you’re always searching for how to get more website visitors.

How Often Should You Update Your Website?

Have you ever been part of building a new website? Or, has your company gotten a new website built since you’ve been there? If so, you know that it can be a large task – and it seem like the work’s not done once the website goes live. But it needed to be done, so it was a job worth doing. However, now that it’s live, how often should you update your website? That can be a more difficult question to find the answer for.
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